b'Mastering a Niche Market In the US light vehicle market with 15.1 million newsuitedfortheirnichegaininsight,expertise,and unitsregisteredin2021,Mercedes-Benz,SSFs\x1frstacumen.Addpassionandtalenttothatmixandit carline, is an excellent example of a successful nicheleads to becoming a master of their speci\x1fc market-provider. With around 329,000 new vehicles sold lastplace. year in the US, Mercedes leaders proclaim that their numberoneinterestistheircustomersexperience. At SSF we understand that one cannot argue or market And, true to their motto, The Best or Nothing, the brandexpertise by itself.Expertise in ones niche is earned.enjoys a reputation for quality, comfort, prestige andIt comes with dedication, talent, and experience; and it longevityfarabovemostdomesticandAsianname- may take years to achieve. It comes only with going the plates.extra mile, providing exceptional service, the ability to learn and grow, and a true commitment to our custom-And an example of a niche within a niche, Sprinter anders success. Metrisvansareboastingimpressivecapabilities.A special division within Mercedes, tall and long SprintersSince1976ourpassionistheEuropeanautomotive aresurprisinglynimble,easilymaneuverableoncityaftermarket.Like our customers who expertly service streetsaswellascampgrounds,andcomfortabletoEuropean makes, and our vendors which provide the drive for long highway hauls. Powering its way to be theproductsandtoolsneededtoperformmeticulous envyoftheAmericanrecreationalandservicevanrepairs, were proud to call this niche our own. enthusiast,Sprinterhasagainprovenwiththeright focusthereisan insidersegmentthatcanbeveryFrom Mercedes-Benz, our \x1frst car line, to our latest line, successful in the marketplace, selling higher numbersSprinter,weveneverstrayedfromamindset\x1fnely than the household C and E class models together.tuned for our niche, and were proud to be known as the European Parts Masters.Its indeed challenging to be an expert in, or even good at, everything; but those that focus on only the things that really drive them tend to thrive within the niche they occupy.And teams that are particularly well Thomas Beer, CEO'