b'Dear Partners, While the buyer of the average vehicle mostLet Detroits stumbles be a warning to all whoThis leads me to announce SSFs fastest adven-oftenseeksana\x1fordableandpracticalsolu- anticipate that the future car buyer is willing toture yet; SSFs Porsche Drive Road Test.Since tion to get their mobility needs met, we on theownonlyindistinguishablepodsthatsimplywere all engaged in the fun of driving busi-European side are engaged with car enthusi- serve the purpose of getting from point A to B.ness,wedecidedtoo\x1ferourcustomersthe aststhatarewillingtospendsubstantiallyWith all the new technology coming to market,opportunitytoenjoyauniquelyfundriving more for the pure pleasure of driving, the pridetheres no question that todays digitized auto- experienceoftheirown! WithSSFsPorsche of ownership, and the ability to express them- mobileindustrywillcontinuetoplaceenor- Road Test, qualifying customers will enjoy an selvesthroughthemachinestheyfancy.Asmousresourcesonthequickeningdevelop- entiremonthofdrivingthelatest911or European Specialists we all occupy a niche inmentofnon-combustionengines,socialCayenne and the countless smiles that inher-the US Aftermarket that barely gets recognizedfeatures, and even autonomous vehicles.But,ently come while putting it to a road test! inindustrydataandanalytics,convenientlymanufacturers must never underestimate theBe sure to contact your SSF Account Manager buriedinthe Imports\x1egures.Andweverypublics strong relationship with their cars, andto learn how your shop can qualify.much appreciate \x1dying under the radar withthe love of driving.Most certainly, European our 7.5% market share and the unique car parkenthusiasts are unlikely to endure much com- Wishing a successful journey and fun driving as we strive to maintain. promises on the issue.we head towards the end of the year!Perhaps because of their sheer industry domi- For us in this niche enthusiast market, wereYours,nance, the Detroit Three learned the hard wayfortunatetodeliverservicestoacustomer whatitmeanstoneglecttheircustomersbase that is eager to continue the fun of driv-appetitefordesirableproductswhilealsoing; simply enjoying the journey, the feel of the underestimating sophisticated buyers capaci- road, music blasting, while going wherever, orThomas Beer, CEOty to quickly spot inferior quality.So in recentno place in particular. When I think about the years with dwindling demand, the Big 3 prettyfun of driving, the Porsche 911 instantly comes much threw in the towel on building passen- to mind.gercars.Infact,whocanrecallanydinner conversation that included praise for a domes-tic sedan?'